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Visa to Introduce Hybrid Pricing Scheme for Card Acceptance

25 July, 2011

On yesterday’s earnings call with analyst, CEO Joseph Saunders said that Visa would introduce a new “network participation fee” for all merchant acquirers in the US. While not yet fulling defined, various media outlets have what details are available and industry reaction:

  • Visa Rolls Out New Fee Program – Reuters
  • Visa Outlines New Fee Structure To Defend Its Debit Business – Digital Transactions
  • Visa’s New Participation Fee: Analysts View – International Business Times
The new scheme is thought to give Visa more flexibility for capturing debit routing volume from merchants.

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