American Express Launches New Charge Card: ZYNC
American Express has launched ZYNC from American Express, a new charge card it says is “designed for and with a new generation of Cardmembers in their 20s and 30s. Offered in beta since December 2009, the ZYNC Card brings together the financial control of the pay-in-full Charge Card with the added flexibility to select bundles of rewards and benefits called “Packs” that are tailored to specific lifestyle interests and spending habits in categories such as music, fashion, food, travel and more.”
“With the ZYNC Card, we’ve taken a completely new and unique approach in product development by asking people to step inside American Express and join our design team,” said Mary Hines, vice president, ZYNC Product Management, American Express. “Through that collaboration, we found that people in their 20s and 30s are just as concerned about wisely managing their money as they are about being empowered to further pursue their interests and passions – the ZYNC Card allows them to do both.”
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