Earning Points for Online Games at GamePoints.com
Offerpal Media has announced the beta launch of GamePoints.com – “a consumer Web site that rewards its members with virtual currency for use in their favorite online games when they shop at big-brand retailers, take part in offers from trusted advertisers, complete market research surveys, watch online videos, trade in unwanted gift cards or conduct other marketing actions.” Points earned “can be exchanged for in-game virtual currency in more than 1,500 online games and applications across the Web’s top social networking platforms, virtual worlds, MMOs and other gaming sites.”
“Virtual currency has become an integral part of the online gaming experience, enabling consumers to purchase everything from clothes and accessories for their avatars to functional items that confer some type of advantage within the game,” said George Garrick, CEO of Offerpal Media, Inc. “We launched GamePoints.com to empower online gamers with ways to earn virtual currency for free rather than having to pay for it, and to give them the choice of spending that currency wherever they’d like within our vast network.”
For game developers and social publishers, Offerpal Media’s alternative payment platform is already the industry’s leading solution for in-game virtual currency monetization. Through GamePoints.com, Offerpal now helps game developers capture revenue outside of their application or web site as well. At the same time, GamePoints.com represents a powerful new marketing channel for advertisers and marketers looking to conduct targeted brand building and customer acquisition campaigns. Placement is available in a wide variety of ad formats and on pay-for-performance or engagement-based pricing models.
At launch, participating gaming applications include Zynga’s FarmVille, YoVille, Zynga Poker, Mafia Wars, Cafe World, PetVille, FishVille, Vampire Wars and others; Playdom’s Mobsters, Sorority Life, Social City, Tiki Resort and others; Digital Chocolate’s MMA Pro Fighter; HitGrab’s Mousehunt; TheBroth’s Barn Buddy; Tall Tree Game’s Fish World; K-Factor Media’s Castle Age; Tree Room’s My Town; Apps-O-Rama’s Car Madness; Offbeat Creations’ Be a Tycoon; BitRhymes’ The Warlords; Five Minutes’ Happy Farm; and many others.
During the beta program, Game Points can be spent in gaming applications on Facebook; after the general release Game Points will be able to be spent in games on MySpace, Bebo, Hi5 and other social networks as well as standalone MMO and virtual world sites.