Insurance, credit card offers focus of direct mailings to consumers
Credit card offers and auto insurance are among the factors driving an increase in direct mailings from businesses, according to a recent report from Mintel Comperemedia.
From the fourth quarter of last year to the first quarter of 2010, direct mailings to consumers in the country were up 16 percent. Leading the pack were offers for insurance, which accounted for 43 percent of this market segment.
“The insurance and credit card industries still have room for growth as they expand their marketing efforts and, as the recovery gains momentum, we can once again anticipate growth in the mortgage and loans sector,” Mintel Comperemedia senior vice president Andrew Davidson said.
In all, offers through direct mail increased from 5.3 billion in the fourth quarter to 6.1 billion during the first, the firm said. Meanwhile, the first quarter also saw an improvement in consumer credit risk, according to a recent report from TransUnion.
As people in the country do a better job of keeping their debts current, lenders may be more likely to provide credit card offers, insurance products and home loans. The recession saw many businesses cut back on these products in order to lessen their financial risks.
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